Here’s an obvious yet powerful fact: Your customers search online before making any purchase decisions. So, where do you want to be on the web when those customers go searching? That’s right, before their eyes.
The closer to the top your web page sits on a search engine when those customers start searching, the easier it is for people to find it. Whether it’s a question, a product comparison, reviews about something specific or to test the market to see what all is available, when those customers turn to search engines for information and product awareness, you want to be there.
And that’s where search engine optimization (SEO) comes in. As a digital marketer or an entrepreneur, search engine optimization becomes key to discoverability and long-term business success.
SEO has been around the block for more than a decade, and it makes up a gigantic share of traffic for successful websites.
